In 2019, our Million Makers fundraising team Fortitude raised £389,000 in 6 months - a record breaking amount. But our support wasn’t limited to fundraising, in addition we had:
MediaLink raised over $240,000 in 2019, supporting a wide variety of charitable causes both inside and outside of the marketing industry. The range of emphasis spans social movements supporting disenfranchised groups, child advocacy, cures for chronic diseases and patronage of the arts. MediaLink’s focus remains on causes important to the marketing industry at large as well as those important to our clients and staff.
Every year, selection is based on historical precedent as well as a handful of new charities focused on timely issues that emerge as vital to the health of the marketing industry, such as equality in the workforce.
Within the marketing industry, MediaLink executives dedicate service in the form of board membership to several key not-for-profit industry organisations like the Advertising Council, Inc. and the Paley Center for Media, in addition to providing charitable donations. The Advertising Council, Inc. in particular is allocated a high annual budget for its focus on public service communications that raise awareness and inspire action on numerous causes.
WGSN is a proud partner of LGBT+ charity Just Like Us. The charity is focused on supporting young LGBT+ people, ensuring that they hear powerful positive messages about being LGBT+ from other LGBT+ young people. It is building a national network of university student volunteers, giving them the skills they need to communicate with impact, and sending them into secondary schools to share their stories, challenge stereotypes, and explain why LGBT+ equality is important.
Colleagues from the WGSN Content, Mindset, Sales and Product teams work with the charity to deliver presentation skills to Ambassadors recruited from universities across the UK. Thanks to our crack team of seasoned public speakers from across WGSN, the college-aged young people, having completed the training, felt more comfortable to share their own stories than ever before.
Through WGSN’s industry contacts, the charity have gained access to an ASOS supplier, who kindly took on the printing of a t-shirt order, offering Just Like Us a significant cost saving on its previous order. WGSN also secured the services of high-profile Instagrammer and Fendi collaborator Reilly, who agreed to allow Just Like Us to use one of his artworks for printing on t-shirts.
The dedication of our people is at the heart of Groundsure’s success. Our success in the market is mirrored by support for various charities and organisations making a positive social impact.
Groundsure continue to develop their “HOT Mapping” around the world. HOT mapping is collaboration mapping for humanitarian aid across the world - reaching those in need through creating maps. Various NGOs and charities across the world will request mapping and set up projects on the HOT website - these can range from mapping individual properties to residential areas, as well as mapping roads and paths - all from aerial imagery. This mapping is then used to help improve access to healthcare, to estimate populations for outbreaks and emergencies following medical or natural disasters, as well as helping preparedness for future possible events. Groundsure ran eight sessions in 2019, helping projects from mapping buildings in Uganda to help fight the spread of Ebola still happening in parts of Uganda and DRC, to mapping buildings and roads in Papua New Guinea.
Code Bar is a monthly event held in Brighton to provide free code training to young people. The workshop aims to teach programming in a safe and supportive environment, allowing experienced practitioners to share their knowledge and coach our students. In 2019 35 students came to the Groundsure office and improved their coding skills with members of the Tech team.
Ascential Pride, our first LGBTQ+ network, was also founded by the Groundsure team.
We encourage all our people to take one day per year to volunteer with a charity of their choice. Over the past two years, examples have included our Hong Kong office volunteering on a Nature Reserve WWF Wetlands, and the Glenigan team in Bournemouth have supported local food banks.
Staff from Ascential, DeHavilland, and WGSN also took part in the “Let’s Get Cooking” initiative for the Bloomsbury Community Centre, which provides a hot three course lunch for elderly and homeless people. And our UK-based people also supported The Harington Scheme, a garden centre for young people with learning difficulties, with two groups from across the business working together weeding, clearing, pruning and planting for a full day.
Ascential is passionate about promoting equality across our industry and beyond. Learn more about our initiatives driving diversity and equality below.
See It Be It是一项量身定制的Cannes Lions倡议，旨在加快高潜力的资深创意女性的职业发展，改变机构创意部门女性领导人的比例。在2019年再次成功运行。该策划项目于2014年启动，重点是为未来的女性创意领袖提供成功和发展所需的工具和支持网络。2019年，See It Be It再次与Spotify合作，这一品牌合作带来了一系列全球活动。通过它的活动，现在已经有4000名女性在全球范围内参与。为了促进陪审团的多样性和性别平衡，2019年的陪审团成员中女性比例为48%，高于2018年的46%、2017年的43%和2016年的40%。
Now in its second year, the Money20/20 Rise Up programme advocates for gender equality in the financial services and FinTech industry. The programme is now global, launching for the first time in both Asia and Europe in 2019, and returning for a second year in the USA. During each programme, a cohort of 35 women are chosen to take part in an invitation-only curated agenda, designed to give them actionable insights and skills through bespoke content sessions, one-to-one mentoring and networking opportunities with respected industry leaders. In 2019 Rise Up has inspired women from 51 countries, across six continents, to apply to be a part of the programme. In 2019, Rise Up took it one step further and launched the ‘Breaking the 19’ campaign, challenging organisations and their leadership to reduce the 19% pay gap in the US.
2019 saw Retail Week’s Be Inspired programme cement its reputation as one of the most influential and impactful diversity initiatives in the UK. The programme offers women in retail access to senior female leaders in the industry, to address the gender inequality at boardroom level.
2019’s attendance increased by 55%, with speakers including the President of TJX Europe and former Rugby World Cup Champion Maggi Alphonsi, delivering an exceptional NPS score of 75. 2019 also saw the launch of Be Inspired Stories, a monthly podcast amplifying the initiative’s message to a global audience.
Cannes Lions operates two awards as part of Lions for Good: The Sustainable Development Goals Lions, and Glass: The Lion for Change. Cannes Lions actively supports the UN Sustainable Development Goals through the Sustainable Development Goals Lions. In 2019, the Grand Prix was won by The Lion’s Share Fund, and proceeds of €279,000 from the Award have been distributed to support the Fund’s wildlife conservation and animal welfare programmes. Glass: The Lion for Change is the award that celebrates culture-shifting creativity.
Launched at the 2019 Cannes Lions Festival, Goal’s House, a partnership with Deloitte Digital and SAP, brought industry leaders together to engage in high-level discussions. Conversations focused on scaling impact to meet the 17 UN Sustainable Development Goals, helping to end poverty, protect the planet, fight diseases, and ensure prosperity for all by 2030. The Change for Good Hackathon was a partnership between Cannes Lions, Huge and Amazon that teamed up with Earth Day Network and the Earth Challenge 2020 global citizen science initiative. At the 2019 Festival, they invited agencies to design technological solutions that can help citizens solve key environmental challenges facing humanity in the 21st century.
Our Events Operations team launched an internal Sustainability Committee in 2018, to focus efforts and share ideas to make our events as green as possible. We are working more closely than ever with event production companies and venues, checking their recycling and sustainability policies and asking for reports and existing policies. We are continually striving to create greener and more sustainability-conscious events.
In 2019 we did the most we’ve ever done towards this goal. Money20/20 Europe donated leftover catering to the Salvation Army and a soup kitchen, and provided a service where stand holders can donate or recycle anything from their stand post-show.
At Cannes Lions reducing waste and improving environmental credentials was paramount to the 2019 event: every delegate was offered a reusable water bottle and water bottle refill stations were placed throughout the venue; lanyards and badge wallets were made from recycled plastics, and all event bags were biodegradable, made in 100% carbon neutral factories. The Festival worked closely with the City of Cannes to ensure that the award-winning initiatives implemented throughout the municipality were incorporated into Festival activities.
Established in 2017 and continuously evolving, WGSN’s Sustainability Board is a dedicated steering group of in-house, cross-industry, sustainability ambassadors. They ensure that our research and reporting enable clients to improve their environmental contribution and shift to circular design within the industries we service.
The 20 members include representatives across WGSN; Fashion, Insight, Lifestyle and Interiors, Food and Drink, Beauty, Mindset (consultancy), Marketing, Client Services, Data and Coloro, with a full spectrum of editorial seniority across colour, materials, interiors, retail, fashion, consumer insights, food and drink, marketing, automotive, electronics and beauty.
The group meets on a monthly basis to create internal learning sessions and formulate editorial strategy, working on key initiatives throughout the year to assess areas for improvement.
The aim is simple; we use our position as the industry’s leading trend forecaster to help our clients champion sustainability, highlighting the opportunities and solutions available, sharing insight and data to ensure they adopt, adapt and innovate in a sustainable way. Equipping them with the tools to navigate the many challenges presented by this daunting evolution of all our industries.
Sustainability remains a key focus for consumers and brands, despite the turbulence caused by Covid-19. Indeed, as the climate crisis becomes an emergency, it’s vital that the industries we serve continue to invest and innovate in this area.
WGSN is investing and innovating, our working group will activate key initiatives through 2020 and 2021. These include: an audit of our standards across all verticals, the identification of new content opportunities and information gaps, a Sustainability Bulletin revamp (evolving a much-valued monthly report to ensure information is accessible and actionable for all industries we serve), an internal- and external-facing glossary of key terms to provide a key educational reference for our clients, new hero reports that features in-depth analysis on how our clients can tackle and prioritise sustainability, promoting a more holistic approach to product development, retail and consumption – particularly in the wake of the Coronavirus pandemic and its long-term fiscal impact.
Our environmental footprint significantly decreased in 2018 due to the sale of our Exhibitions business. As a data-led information business, we now have a reduced direct environmental impact. We work hard to ensure that our existing events have as low an environmental impact as they can and that we use the event platforms we create to engage the wider industry on sustainability issues. You can read more about our approach on page 51 of our annual report.
In our office buildings Ascential works with our landlords to ensure installation of energy efficient low-temperature hot water, water-efficient low-flush toilets, low-energy lighting and low-power technology across all its offices. We recycle in all of our offices, and promote recycling.
We continue to focus on digital content, greatly reducing our paper consumption. Even though print requirements for the business have further declined, we optimise paper efficiency through use of best-in-class printing equipment and technology.
As a global business, there is a need for our people to travel to our various global offices. However, we do encourage all our people to work collaboratively using the technology available, reducing the need to fly. We use a range of online communication tools, to better support our people as they collaborate across the globe. Full details of our direct and indirect greenhouse gas emissions are set out in the Directors’ Report on page 53 of our Annual Report.
我们有一个严格的反腐败政策，禁止所有员工提供，承诺或行贿; 索取、或者收受贿赂; 贿赂外国公职人员以获取或保留业务或与业务有关的利益。该政策包括员工如何在保密情况下向道德热线举报任何涉嫌违反政策的行为，并保证善意提出的担忧不会受到任何批评或惩罚。艾盛集团董事会已任命审计委员会审查该政策的实施情况，审计委员会定期监测和审计合规情况。